Search 
 Search Images 
 About 
   
KeywordBrowseFinding AidsCombinedBrowse Images Search HistoryAll Catalogs
Search:    Refine Search  
> You are only searching: Archives, Manuscripts and Photographs
 
More Smithsonian Searches
 
 Who else has...
 
  •  
  • Cummings, Barton S. (advertising executive),
     
  •  
  • Advertising copy
     
  •  
  • Advertising
     
  •  
  • Batten, Barton, Durstine, and Osborn
     
  •  
  • Compton, Inc.
     
  •  
  • Advertising Educational Foundation
     
  •  
  • American Advertising Federation
     
  •  
  • Colgate-Palmolive
     
  •  
  • Best Foods
     
  •  
  • American Association of Advertising Agencies
     
  •  
  • Saatchi & Saatchi
     
  •  
  • Ad Council
     
  •  
  • Doyle Dane Bernbach
     
  •  
  • Sullivan Stauffer Colwell & Bayles (SSC&B)
     
  •  
  • Young & Rubicam
     
  •  
  • Dancer Fitzgerald Sample
     
  •  
  • Interpublic
     
  •  
  • Grey Advertising
     
  •  
  • Foote, Cone and Belding
     
  •  
  • McCann-Erickson
     
  •  
  • Ted Bates Worldwide, Inc.
     
  •  
  • Marstellar Agency
     
  •  
  • Mithun Advertising
     
  •  
  • Ogilvy & Mather
     
  •  
  • SSC&B/Lintas
     
  •  
  • Leo Burnett Co.
     
  •  
  • Jack Tinker & Associates
     
  •  
  • Audiovisual materials
     
  •  
  • Awards
     
  •  
  • Business records
     
  •  
  • Clippings
     
  •  
  • Essays
     
  •  
  • Interviews
     
  •  
  • Speeches
     
     
    Barton Cummings Papers, 1938-1990.
     
    Add to my list
    Creator: 
    Cummings, Barton S. (advertising executive), 1914- (author, interviewer, donor).
    Title: 
    Barton Cummings Papers, 1938-1990.
    Uniform Title: 
    Advertising's Benevolent Dictators (book)
    Phy. Description: 
    3.5 cu. ft.: 11 boxes.
    Digital Reference: 
    Finding aid
    Bio / His Notes: 
    Cummings, former Chief Executive Officer of Compton Advertising, Inc., and Chairman Emeritus of Saatchi & Saatchi Worldwide, has enjoyed a distinguished career as leader and spokesman for every major advertising industry association: Chairman, American Association of Advertising Agencies (1969-70); chairman, American Advertising Federation (1972-73); Chairman, Ad Council (1979-81); chairman, board of trustees for the James Webb Young Fund, University of Illinois; and chairman and director, Advertising Education Foundation. Other public service: chairman, advertising division for the New York Heart Association (1963-73); chairman, Public Service Advisory Committee, City of New York; and director, Better Business Bureau of Metropolitan New York (1954-77). Throughout his career, Cummings championed the use of advertising in the public interest, and has been outspoken on the need for advertising education.
    Scope and Content: 
    Series 1: Speeches and publicity relating to Cummings's career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest; also numerous awards and citations, and some photographs.
    Series 2: Advertising copy written while Cummings was with Benton & Bowles, correspondence, conference proceedings, and business proposals. Of special interest are primary materials documenting the development of a marketing strategy and advertising campaign for Gerald Ford's 1976 Presidential Campaign. Also includes internal correspondence and other documentation relating to the Ad Council's "Buy American" and "American Economic System" campaigns, launched during the recessionary economic climate of the early to mid-1970s.
    Series 3: Magazine articles, transcripts of interviews with Cummings, and unpublished anecdotes and reminiscences about the advertising business.
    Series 4: Transcripts for 23 of 26 interviews Cummings conducted with legendary advertising figures. Fifteen of these interviews were edited and published in "Advertising's Benevolent Dictators,"Crain Books, 1984.
    Organization: 
    5 series: (1) Speeches & Publicity; (2) Business Records; (3) Published & Unpublished Manuscripts; (4) Advertising's Benevolent Dictators; (5) Multi-Media Materials.
    Finding aids: 
    Register linked online to this record.
    Location of Original: 
    The original tapes for Series 4 are at Crain Communications, Chicago, Illinois.
    Cite as: 
    Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
    Restrictions: 
    Unrestricted research use on site by appointment.
    Some items may be copyrighted by others. Some rights were conveyed to the Archives Center through a Deed of Gift signed by the donor.
    Subject-Topical: 
    Advertising copy
    Advertising
    Subject-Name: 
    Batten, Barton, Durstine, and Osborn
    Compton, Inc.
    Advertising Educational Foundation
    American Advertising Federation
    Colgate-Palmolive
    Best Foods
    American Association of Advertising Agencies
    Saatchi & Saatchi
    Ad Council
    Doyle Dane Bernbach
    Sullivan Stauffer Colwell & Bayles (SSC&B)
    Young & Rubicam
    Dancer Fitzgerald Sample
    Interpublic
    Grey Advertising
    Foote, Cone and Belding
    McCann-Erickson
    Ted Bates Worldwide, Inc.
    Marstellar Agency
    Mithun Advertising
    Ogilvy & Mather
    SSC&B/Lintas
    Leo Burnett Co.
    Jack Tinker & Associates
    Form / Genre: 
    Audiovisual materials
    Awards -- 1950-1990
    Business records -- 1950-2000.
    Clippings -- 1950-2000
    Essays -- 1950-1990
    Interviews -- 1950-2000
    Speeches
    Repository Loc: 
    Smithsonian Institution, National Museum of American History : Archives Center. P.O. Box 37012, Suite 1100, MRC 601, Constitution Ave., between 12th and 14th Sts., N.W., Washington, D.C. 20013-7012. Call 202-633-3270 for appointment. Fax: 202-786-2453.
    Local Number: 
    1992.3042 (NMAH Acc.)
    Co-Creator: 
    Bond, Edward L., Jr. (interviewee).
    Bolte, Brown (interviewee).
    Bernbach, William (interviewee).
    Jacoby, Robert F. (interviewee).
    Healy, Robert (interviewee).
    Marsteller, William (interviewee).
    Tinker, Jack (interviewee).
    Thiele, Edward (interviewee).
    Seaman, Alfred J. (interviewee).
    Schultz, Arthur W. (interviewee).
    Ogilvy, David (interviewee).
    O'Toole, John (interviewee).
    O'Conner, Neal W. (interviewee).
    Mithun, Raymond O. (interviewee).
    Meyer, Ed (interviewee).
    Matthews, Len (interviewee).
    Harper, Marion (advertising executive), 1916-1989 (interviewee).
    Hagopian, Lewis T. (interviewee).
    Gilliatt, Neal (interviewee).
    Foote, Emerson (interviewee).
    Fatt, Arthur (interviewee).
    Foley, Paul (interviewee).
    Fitzgerald, Clifford (interviewee).
    Brower, Charles H. (interviewee).
    Ayer (N W) Incorporated
    Item Information
    RepositoryCall No. 
    Archives Center at American HistoryACNMAH 0421Add Copy to MyList

    Format:HTMLPlain textDelimited
    Subject: 
    Email to:


     Powered by Dynix
    About | © 2012 Smithsonian | Terms of Use | Privacy | Contact
    SIRIS - Smithsonian Institution Research Information System