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    Reddy Kilowatt Records, 1926-1999.
     
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    Creator: 
    Reddy Communications, Inc. (creator).
    Title: 
    Reddy Kilowatt Records, 1926-1999.
    Phy. Description: 
    30 cu. ft., 119 boxes.
    Digital Reference: 
    Finding aid Finding aid
    Bio / His Notes: 
    The Reddy Kilowatt trademark was created in 1926 by Ashton B. Collins. Reddy Kilowatt, Inc. licensed the trademark promotion and identification purposes by more than 150 investor-owned electric utilities in the United States and at least 12 foreign countries. The company later changed its name to Reddy Communications, Inc. In 1998 Northern States Power Company bought Reddy Communications and its assets, later changing its name to Xcel Energy.
    Scope and Content: 
    Records documenting the development and use of Reddy's licensed trademark, the stick figure "Reddy Kilowatt." The figure was used to promote electrical appliances and other consumer use of electricity, as well as to promote energy conservation during World War II. The records include historical materials about Ashton B. Collins, Reddy's creator and founder of the company. These include letters, speeches, memoranda, photographs and scrapbooks documenting his early career in the electrical power industry. Also included are company publications, advertisements, presentation materials, reports, company histories, and promotional items including materials directed at children such as comic and coloring books. Audiovisual materials include motion picture films, audiodiscs, audiotapes, and filmstrips. The audiotapes include recorded speeches by persons such as Benjamin Hooks, Barry Commoner, and John W. Gofman.
    Organization: 
    8 series.
    Provenance: 
    Donated to the Archives Center by Xcel Energy in 2005.
    Finding aids: 
    Finding aid by Samantha Richert, linked online to this record.
    Cite as: 
    Reddy Kilowatt Records, 1926-1999, Archives Center, National Museum of American History.
    Restrictions: 
    Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves.
    Fees for commercial reproduction. Access to some audio-visual materials may be limited.
    Reproduction restricted due to copyright or trademark.
    Subject-Topical: 
    Anti-communist movements -- United States
    Baby boom generation
    World War, 1939-1945
    Electricity -- History
    Nuclear energy
    Public utilities
    Trademarks
    Industrial films
    Subject-Name: 
    Reddy Kilowatt (Cartoon figure)
    New York World's Fair (1939-1940)
    New York World's Fair (1964-1965)
    Form / Genre: 
    Animated cartoons (Motion pictures)
    Audiotapes
    Advertisements -- 20th century.
    Coloring books
    Comic books
    Filmstrips
    Letters (correspondence) -- 20th century.
    Memorandums
    Motion pictures (visual works) -- 20th century
    Photographs -- 20th century
    Promotional literature
    Reports
    Scrapbooks -- 20th century
    Speeches
    Cartoons (humorous images) -- 20th century.
    Repository Loc: 
    Smithsonian Institution, National Museum of American History : Archives Center. P.O. Box 37012, MRC 601, Constitution Ave., between 12th and 14th Sts., N.W., Washington, D.C. 20013-7012. Call 202-633-3270 for appointment. Fax: 202-786-2453.
    Local Number: 
    Pending (NMAH Acc.)
    Co-Creator: 
    Collins, Ashton B.
    Commoner, Barry, 1917- (speaker).
    Gofman, John W. (speaker).
    Hooks, Benjamin Dr. (speaker).
    Reddy Kilowatt, Inc.
    Xcel Energy (donor).
    Northern States Power Company
    Item Information
    RepositoryCall No. 
    Archives Center at American HistoryACNMAH 0913Add Copy to MyList

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